Independent ideas.
Distinct points of view.

THE IDENTITY COLLECTIONDownload brand specifications

Nine names.
Nine worlds.

A complete identity for every idea: symbol, wordmark, color,
typography, and one consistent visual language.

IDENTITY / 01Real world
every.

An everyday exchange, with a human voice.

Open e01 / PRIMARY IDENTITY

01 / Real world

Your world. On the ticker.

An everyday stock-style exchange for cars, dogs, Mother, Granny, and community ideas.

EXPERIENCE
Choose seven tickers, switch chart periods, inspect their proposed rights, and calculate participation.
REFERENCE
Your everyday-asset idea + Luwam

A defined right and a documented record come before a tradable pair. Family and pet concepts use business membership or support rights.

SYMBOL
Open e
DESIGN RULE
Replace lifestyle photos with generous ticker tiles, restrained line charts, tabular numbers, and softly rounded trading panels.
WORDMARK
DM Sans · lowercase with full stop
TYPOGRAPHY
Instrument Serif / DM Sans
VOICE
Clear, human, grounded.
VISUAL SIGNATURE
An open e symbol, forest-and-lime ticker tiles, and precise indexed charts.
Download Every identity

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IDENTITY / 02Culture
dropclub

Collectible culture with visible mechanics.

Drop asterisk01 / PRIMARY IDENTITY

02 / Culture

The odds. The find. Your call.

Backed collectible pools with visible inventory, pull odds, and keep-or-cash-out choices.

EXPERIENCE
Switch NFT and TCG pools, inspect backing and odds, and compare pull outcomes.
REFERENCE
NFW / OpenGacha

NFT and TCG pools, SOL backing, inverse-backing odds, and a cash-out option.

SYMBOL
Drop asterisk
DESIGN RULE
Use oversized grotesk type, sharp card corners, purple fields, and one acid-yellow focal point per panel.
WORDMARK
Space Grotesk · lowercase
TYPOGRAPHY
Space Grotesk / DM Sans
VOICE
Confident, playful, direct.
VISUAL SIGNATURE
Acid starbursts, sharp-edged packs, and oversized type.
Download DropClub identity

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IDENTITY / 03Culture
pocketcards

A keepsake with a clear claim.

Double pocket01 / PRIMARY IDENTITY

03 / Culture

Good to hold. Clear to redeem.

Collectible cards with a token reserve, an unlock rule, and a burn-to-redeem path.

EXPERIENCE
Inspect card reserves and unlock rules, then review a two-step redemption preview.
REFERENCE
NFW

Burn-to-claim mechanics adapted into token-backed collectible cards with explicit reserves and unlock rules.

SYMBOL
Double pocket
DESIGN RULE
Frame information like a keepsake, using lilac paper, fine card borders, generous margins, and a restrained serif accent.
WORDMARK
DM Sans · lowercase; pocket semibold and cards regular
TYPOGRAPHY
Instrument Serif / Manrope
VOICE
Warm, thoughtful, quietly playful.
VISUAL SIGNATURE
Keepsake cards, a light serif voice, and soft stamped details.
Download PocketCards identity

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IDENTITY / 04Markets
thesis.

An idea, precisely expressed.

Editorial t01 / PRIMARY IDENTITY

04 / Markets

One idea. Every leg.

Build a ticket across two to six price targets, with one shared deadline.

EXPERIENCE
Choose assets, target directions, a time window, and a stake; review the full ticket.
REFERENCE
Parlay

Two to six price-target legs share a clock. Every target must be touched for the ticket to win.

SYMBOL
Editorial t
DESIGN RULE
Use an editorial masthead, cream paper, thin dividing rules, numbered sections, and coral only for decisions and highlights.
WORDMARK
Instrument Serif · lowercase with coral full stop
TYPOGRAPHY
Instrument Serif / DM Sans
VOICE
Curious, precise, intellectually honest.
VISUAL SIGNATURE
Editorial rules, issue numbers, and a high-contrast masthead.
Download Thesis identity

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IDENTITY / 05Markets
proofline.

An outcome you can follow.

Continuous trace01 / PRIMARY IDENTITY

05 / Markets

Every leg. One outcome.

Follow a prediction ticket from its quote through every target touch and final payout.

EXPERIENCE
Compare won, lost, and pending tickets; replay each leg and inspect payout arithmetic.
REFERENCE
Parlay

Quote terms, per-leg target touches, and whole-ticket settlement become an inspectable history.

SYMBOL
Continuous trace
DESIGN RULE
Use a dark instrument-panel surface, mint event signals, thin grids, and monospace labels for inspectable data.
WORDMARK
Space Grotesk · lowercase with mint full stop
TYPOGRAPHY
Space Grotesk / Space Grotesk + IBM Plex Mono
VOICE
Technical, calm, exact.
VISUAL SIGNATURE
A continuous trace, mint signals, and a dark instrument panel.
Download Proofline identity

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IDENTITY / 06Everyday
movematch

Small steps, shared momentum.

Three strides01 / PRIMARY IDENTITY

06 / Everyday

A little walk. A little more.

Turn everyday steps into reward progress and share the momentum with a walking team.

EXPERIENCE
Adjust steps and goals, switch teams, and explore token, dollar, or stock-token preferences.
REFERENCE
Pace

The advertised 1,000-steps-to-one-token rule, payout choices, and workplace challenge audience inform this walking-team concept.

SYMBOL
Three strides
DESIGN RULE
Pair rounded progress modules and warm white space with orange milestones and an upbeat geometric headline.
WORDMARK
Outfit · lowercase
TYPOGRAPHY
Outfit / DM Sans
VOICE
Encouraging, optimistic, inclusive.
VISUAL SIGNATURE
An upward rhythm, sunshine photography, and energetic orange.
Download MoveMatch identity

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IDENTITY / 07Everyday
trailtabs

A brighter way around the block.

Directional tab01 / PRIMARY IDENTITY

07 / Everyday

Your next walk. Worth taking.

Discover walking routes, save a favorite, and follow steps toward your next reward.

EXPERIENCE
Filter and save routes, move through a walk, and explore reward preferences.
REFERENCE
Pace

Walking earns reward progress. Route discovery is our addition; a purchase is not required.

SYMBOL
Directional tab
DESIGN RULE
Use blue navigation marks, yellow route highlights, soft map-like panels, and a light editorial headline.
WORDMARK
DM Sans · lowercase
TYPOGRAPHY
Instrument Serif / DM Sans
VOICE
Neighborly, curious, upbeat.
VISUAL SIGNATURE
A bright directional tab, round stamps, and an arched neighborhood view.
Download TrailTabs identity

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IDENTITY / 08Real world
LotProof

A record before a token.

Open register01 / PRIMARY IDENTITY

08 / Real world

No record. No token.

A coffee-first record desk linking custody, inspection, legal rights, and mint eligibility.

EXPERIENCE
Choose lots and evidence scenarios to see eligibility, restrictions, and missing records.
REFERENCE
Luwam

Coffee-first lot records connect legal custody, inspection, redemption terms, and restrictions when evidence expires.

SYMBOL
Open register
DESIGN RULE
Use numbered records, clipped registration corners, exact grid alignment, and blue as the only attention color.
WORDMARK
Manrope · title case with capital L and P
TYPOGRAPHY
Manrope / Manrope + IBM Plex Mono
VOICE
Factual, systematic, legible.
VISUAL SIGNATURE
Registration corners, blue ink, parcel grids, and record numbers.
Download LotProof identity

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IDENTITY / 09Real world
harvestORDERS

Coffee worth following.

Split grain01 / PRIMARY IDENTITY

09 / Real world

Harvest Orders

Explore the website

Coffee worth following.

Compare coffee lots, define delivery or net-sale rights, and inspect milestone payments.

EXPERIENCE
Compare lots, calculate bag quantities, review rights, and follow 10/30/60 payment stages.
REFERENCE
Luwam

Physical coffee rights and traceable records inform the buying desk. Milestone payments are our proposed addition.

SYMBOL
Split grain
DESIGN RULE
Use aubergine serif headings, warm paper, copper details, and calm ledger-style tables for physical coffee rights.
WORDMARK
Instrument Serif · lowercase harvest above widely spaced uppercase ORDERS
TYPOGRAPHY
Instrument Serif / DM Sans
VOICE
Considered, knowledgeable, welcoming.
VISUAL SIGNATURE
Warm paper, aubergine ink, coffee texture, and an editorial serif.
Download Harvest Orders identity

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