{
  "collection": "Fieldwork",
  "edition": 3,
  "status": "Web brand identities and interactive frontend concepts",
  "brands": [
    {
      "slug": "every",
      "source": {
        "name": "Your everyday-asset idea + Luwam",
        "url": "https://luwamarefe.com/",
        "mechanic": "A defined right and a documented record come before a tradable pair. Family and pet concepts use business membership or support rights."
      },
      "name": "Every",
      "wordmark": "every.",
      "category": "Real world",
      "tagline": "Your world. On the ticker.",
      "description": "An everyday stock-style exchange for cars, dogs, Mother, Granny, and community ideas.",
      "color": "#194C3D",
      "paper": "#F5F6EF",
      "accent": "#DDFBA0",
      "font": "DM Sans",
      "display": "Instrument Serif",
      "tone": "Clear, human, grounded.",
      "motif": "An open e symbol, forest-and-lime ticker tiles, and precise indexed charts.",
      "interaction": "Choose seven tickers, switch chart periods, inspect their proposed rights, and calculate participation.",
      "kind": "ev",
      "number": "01",
      "identity": {
        "symbol": "Open e",
        "rule": "Replace lifestyle photos with generous ticker tiles, restrained line charts, tabular numbers, and softly rounded trading panels.",
        "line": "An everyday exchange, with a human voice.",
        "wordmarkFont": "DM Sans",
        "wordmarkRule": "lowercase with full stop",
        "clearSpace": "At least one quarter of the symbol width.",
        "minimumSymbolSize": 24
      }
    },
    {
      "slug": "dropclub",
      "source": {
        "name": "NFW / OpenGacha",
        "url": "https://www.nfw.fun/docs",
        "mechanic": "NFT and TCG pools, SOL backing, inverse-backing odds, and a cash-out option."
      },
      "name": "DropClub",
      "wordmark": "dropclub",
      "category": "Culture",
      "tagline": "The odds. The find. Your call.",
      "description": "Backed collectible pools with visible inventory, pull odds, and keep-or-cash-out choices.",
      "color": "#221036",
      "paper": "#7841DB",
      "accent": "#EAFF52",
      "font": "DM Sans",
      "display": "Space Grotesk",
      "tone": "Confident, playful, direct.",
      "motif": "Acid starbursts, sharp-edged packs, and oversized type.",
      "interaction": "Switch NFT and TCG pools, inspect backing and odds, and compare pull outcomes.",
      "kind": "dc",
      "number": "02",
      "identity": {
        "symbol": "Drop asterisk",
        "rule": "Use oversized grotesk type, sharp card corners, purple fields, and one acid-yellow focal point per panel.",
        "line": "Collectible culture with visible mechanics.",
        "wordmarkFont": "Space Grotesk",
        "wordmarkRule": "lowercase",
        "clearSpace": "At least one quarter of the symbol width.",
        "minimumSymbolSize": 24
      }
    },
    {
      "slug": "pocketcards",
      "source": {
        "name": "NFW",
        "url": "https://www.nfw.fun/docs",
        "mechanic": "Burn-to-claim mechanics adapted into token-backed collectible cards with explicit reserves and unlock rules."
      },
      "name": "PocketCards",
      "wordmark": "pocketcards",
      "category": "Culture",
      "tagline": "Good to hold. Clear to redeem.",
      "description": "Collectible cards with a token reserve, an unlock rule, and a burn-to-redeem path.",
      "color": "#302842",
      "paper": "#EFECF6",
      "accent": "#D8C7EF",
      "font": "Manrope",
      "display": "Instrument Serif",
      "tone": "Warm, thoughtful, quietly playful.",
      "motif": "Keepsake cards, a light serif voice, and soft stamped details.",
      "interaction": "Inspect card reserves and unlock rules, then review a two-step redemption preview.",
      "kind": "pc",
      "number": "03",
      "identity": {
        "symbol": "Double pocket",
        "rule": "Frame information like a keepsake, using lilac paper, fine card borders, generous margins, and a restrained serif accent.",
        "line": "A keepsake with a clear claim.",
        "wordmarkFont": "DM Sans",
        "wordmarkRule": "lowercase; pocket semibold and cards regular",
        "clearSpace": "At least one quarter of the symbol width.",
        "minimumSymbolSize": 24
      }
    },
    {
      "slug": "thesis",
      "source": {
        "name": "Parlay",
        "url": "https://www.useparlay.fun/how-it-works",
        "mechanic": "Two to six price-target legs share a clock. Every target must be touched for the ticket to win."
      },
      "name": "Thesis",
      "wordmark": "thesis.",
      "category": "Markets",
      "tagline": "One idea. Every leg.",
      "description": "Build a ticket across two to six price targets, with one shared deadline.",
      "color": "#172634",
      "paper": "#F3F0E7",
      "accent": "#D96047",
      "font": "DM Sans",
      "display": "Instrument Serif",
      "tone": "Curious, precise, intellectually honest.",
      "motif": "Editorial rules, issue numbers, and a high-contrast masthead.",
      "interaction": "Choose assets, target directions, a time window, and a stake; review the full ticket.",
      "kind": "th",
      "number": "04",
      "identity": {
        "symbol": "Editorial t",
        "rule": "Use an editorial masthead, cream paper, thin dividing rules, numbered sections, and coral only for decisions and highlights.",
        "line": "An idea, precisely expressed.",
        "wordmarkFont": "Instrument Serif",
        "wordmarkRule": "lowercase with coral full stop",
        "clearSpace": "At least one quarter of the symbol width.",
        "minimumSymbolSize": 24
      }
    },
    {
      "slug": "proofline",
      "source": {
        "name": "Parlay",
        "url": "https://www.useparlay.fun/how-it-works",
        "mechanic": "Quote terms, per-leg target touches, and whole-ticket settlement become an inspectable history."
      },
      "name": "Proofline",
      "wordmark": "proofline.",
      "category": "Markets",
      "tagline": "Every leg. One outcome.",
      "description": "Follow a prediction ticket from its quote through every target touch and final payout.",
      "color": "#0B1421",
      "paper": "#F1F5F4",
      "accent": "#70F2C2",
      "font": "Space Grotesk",
      "display": "Space Grotesk",
      "tone": "Technical, calm, exact.",
      "motif": "A continuous trace, mint signals, and a dark instrument panel.",
      "interaction": "Compare won, lost, and pending tickets; replay each leg and inspect payout arithmetic.",
      "kind": "pf",
      "number": "05",
      "identity": {
        "symbol": "Continuous trace",
        "rule": "Use a dark instrument-panel surface, mint event signals, thin grids, and monospace labels for inspectable data.",
        "line": "An outcome you can follow.",
        "wordmarkFont": "Space Grotesk",
        "wordmarkRule": "lowercase with mint full stop",
        "clearSpace": "At least one quarter of the symbol width.",
        "minimumSymbolSize": 24
      }
    },
    {
      "slug": "movematch",
      "source": {
        "name": "Pace",
        "url": "https://www.paceearn.run/",
        "mechanic": "The advertised 1,000-steps-to-one-token rule, payout choices, and workplace challenge audience inform this walking-team concept."
      },
      "name": "MoveMatch",
      "wordmark": "movematch",
      "category": "Everyday",
      "tagline": "A little walk. A little more.",
      "description": "Turn everyday steps into reward progress and share the momentum with a walking team.",
      "color": "#242B27",
      "paper": "#F9F8F2",
      "accent": "#F7683A",
      "font": "DM Sans",
      "display": "Outfit",
      "tone": "Encouraging, optimistic, inclusive.",
      "motif": "An upward rhythm, sunshine photography, and energetic orange.",
      "interaction": "Adjust steps and goals, switch teams, and explore token, dollar, or stock-token preferences.",
      "kind": "mm",
      "number": "06",
      "identity": {
        "symbol": "Three strides",
        "rule": "Pair rounded progress modules and warm white space with orange milestones and an upbeat geometric headline.",
        "line": "Small steps, shared momentum.",
        "wordmarkFont": "Outfit",
        "wordmarkRule": "lowercase",
        "clearSpace": "At least one quarter of the symbol width.",
        "minimumSymbolSize": 24
      }
    },
    {
      "slug": "trailtabs",
      "source": {
        "name": "Pace",
        "url": "https://www.paceearn.run/",
        "mechanic": "Walking earns reward progress. Route discovery is our addition; a purchase is not required."
      },
      "name": "TrailTabs",
      "wordmark": "trailtabs",
      "category": "Everyday",
      "tagline": "Your next walk. Worth taking.",
      "description": "Discover walking routes, save a favorite, and follow steps toward your next reward.",
      "color": "#254EE7",
      "paper": "#FAF9F3",
      "accent": "#F6D568",
      "font": "DM Sans",
      "display": "Instrument Serif",
      "tone": "Neighborly, curious, upbeat.",
      "motif": "A bright directional tab, round stamps, and an arched neighborhood view.",
      "interaction": "Filter and save routes, move through a walk, and explore reward preferences.",
      "kind": "tt",
      "number": "07",
      "identity": {
        "symbol": "Directional tab",
        "rule": "Use blue navigation marks, yellow route highlights, soft map-like panels, and a light editorial headline.",
        "line": "A brighter way around the block.",
        "wordmarkFont": "DM Sans",
        "wordmarkRule": "lowercase",
        "clearSpace": "At least one quarter of the symbol width.",
        "minimumSymbolSize": 24
      }
    },
    {
      "slug": "lotproof",
      "source": {
        "name": "Luwam",
        "url": "https://luwamarefe.com/",
        "mechanic": "Coffee-first lot records connect legal custody, inspection, redemption terms, and restrictions when evidence expires."
      },
      "name": "LotProof",
      "wordmark": "LotProof",
      "category": "Real world",
      "tagline": "No record. No token.",
      "description": "A coffee-first record desk linking custody, inspection, legal rights, and mint eligibility.",
      "color": "#242B32",
      "paper": "#F3F1E9",
      "accent": "#2451EB",
      "font": "Manrope",
      "display": "Manrope",
      "tone": "Factual, systematic, legible.",
      "motif": "Registration corners, blue ink, parcel grids, and record numbers.",
      "interaction": "Choose lots and evidence scenarios to see eligibility, restrictions, and missing records.",
      "kind": "lp",
      "number": "08",
      "identity": {
        "symbol": "Open register",
        "rule": "Use numbered records, clipped registration corners, exact grid alignment, and blue as the only attention color.",
        "line": "A record before a token.",
        "wordmarkFont": "Manrope",
        "wordmarkRule": "title case with capital L and P",
        "clearSpace": "At least one quarter of the symbol width.",
        "minimumSymbolSize": 24
      }
    },
    {
      "slug": "harvest-orders",
      "source": {
        "name": "Luwam",
        "url": "https://luwamarefe.com/",
        "mechanic": "Physical coffee rights and traceable records inform the buying desk. Milestone payments are our proposed addition."
      },
      "name": "Harvest Orders",
      "wordmark": "harvest orders",
      "category": "Real world",
      "tagline": "Coffee worth following.",
      "description": "Compare coffee lots, define delivery or net-sale rights, and inspect milestone payments.",
      "color": "#4E2331",
      "paper": "#F8F3EA",
      "accent": "#A96743",
      "font": "DM Sans",
      "display": "Instrument Serif",
      "tone": "Considered, knowledgeable, welcoming.",
      "motif": "Warm paper, aubergine ink, coffee texture, and an editorial serif.",
      "interaction": "Compare lots, calculate bag quantities, review rights, and follow 10/30/60 payment stages.",
      "kind": "ho",
      "number": "09",
      "identity": {
        "symbol": "Split grain",
        "rule": "Use aubergine serif headings, warm paper, copper details, and calm ledger-style tables for physical coffee rights.",
        "line": "Coffee worth following.",
        "wordmarkFont": "Instrument Serif",
        "wordmarkRule": "lowercase harvest above widely spaced uppercase ORDERS",
        "clearSpace": "At least one quarter of the symbol width.",
        "minimumSymbolSize": 24
      }
    }
  ]
}